Coffee & Co. Design Brief expanded into full fictional branding Client: Briefbox Website: briefbox.me Date: March 27, 2017 The Concept The idea of a Coffee shop that fits to the modern crowd interested me in how I can tie it back to modern society. Everyone these days loves taking pictures of their favorite starbucks creations and how every cup is different. My idea was to have many different types of designs that would be not only visually interesting but also differing per location and region so it’d spark the sharing aspect as an almost collect them all type of situation. For instance, The cup designs you may find in Westminster, London, will not be the same designs as you find in San Francisco.